About

Integrity & Ethical Responsibility

Embracing transparency, fairness, and respect for data privacy, ensuring unbiased decisions and ethical practices underpin every analytical insight and recommendation.

Innovation & Adaptability

Driving forward-thinking solutions by embracing change, leveraging new technologies and methodologies to refine strategies, accelerate discoveries, and address complex challenges.

Analytical Precision

Employing meticulous data validation, systematic methodologies, and rigorous statistical analysis to consistently ensure accurate, reliable insights that empower effective decision-making.

Years of Success
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Total projects
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I'm a data analyst

I Turn Data Into Decisions

Hello there! I’m a seasoned data analyst and Statistician with over 3 years of analyzing and interpreting complex data. I am very knowledgeable in using diverse statistical tools such as Excel, Python, R, and SQL. I am also experienced in using different BI tools such as Power BI, Tableau, Looker, and Google Analytics 4. An experienced Data Scientist adept at collecting, analyzing, and interpreting small and large datasets, a machine learning expert in developing new forecasting and clustering models, and performing data management tasks.

My Services

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Data Collection

I design and implement customized data collection strategies prioritizing precision, compliance, and efficiency. My services include field data collection via surveys, interviews, manual logging, web scraping, IoT device integration, and social media harvesting for sentiment analysis. I also specialize in setting up platforms like Survey CTO and Kobo Toolbox to ensure robust and reliable data acquisition. By combining these methods with seamless database integration, I empower you to gather high-quality data, effectively driving insightful analysis and informed decision-making across your organization.

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Data Analysis and Automation

I employ advanced analytical techniques to extract meaningful insights from complex datasets, leveraging Python, R, and SQL tools. My approach combines rigorous statistical analysis, predictive modeling, and machine learning to identify trends, optimize processes, and automate routine tasks. I streamline decision-making and enhance operational efficiency by integrating data visualization and process automation. Each project is tailored to meet unique business needs, transforming raw data into clear, actionable strategies. I consistently drive growth and efficiency through innovative, data-driven solutions that empower every aspect of your operations.

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Data Visualization

I transform complex datasets into visually engaging and easy-to-interpret dashboards and reports that empower informed decision-making. I convert raw numbers into compelling visual narratives using advanced tools such as Power BI, Tableau, Looker, Python, and R. Custom visualizations highlight key metrics, reveal trends, and simplify intricate data, enabling stakeholders to grasp insights quickly. Focusing on clarity and creativity, I craft interactive reports that bridge the gap between data and strategy, ensuring every visual element drives actionable business outcomes. Delivering insights that transform challenges into opportunities.

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Predictive Analysis

Utilizing advanced statistical models and robust machine learning algorithms, I analyze historical data to precisely and clearly forecast future trends. By uncovering hidden patterns and intricate correlations, I deliver actionable insights that empower businesses to anticipate market shifts, optimize operations, and strategically plan for sustained growth. My predictive analytics services mitigate potential risks while revealing untapped opportunities, ensuring that every decision is data-driven. With a focus on accuracy and innovation, I enable proactive planning and confident navigation of an ever-evolving business landscape for optimal measurable success.

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Data Engineering

I design, build, and maintain robust data pipelines and architectures that empower your business to harness raw data effectively. Using efficient ETL processes and seamless integration techniques, I ensure data is accurate, accessible, and primed for advanced analytics. I optimize data processing and improve overall quality by leveraging cutting-edge technologies and cloud platforms. My data engineering solutions transform scattered information into structured, strategic assets, enabling real-time insights and operational excellence. With a tailored, results-driven approach, I unlock your organization’s full data potential for sustained growth and competitive advantage.

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Digital Marketing

I harness data analytics to optimize your digital marketing strategies, enhancing performance across SEO, PPC, social media, and email marketing campaigns. Analyzing trends, customer behaviors, and campaign performance, I tailor strategies that improve targeting, drive engagement, and maximize ROI. My approach integrates advanced statistical analysis with real-time data monitoring, delivering insights that empower strategic decision-making. Focusing on measurable outcomes and continuous improvement, I transform raw marketing data into actionable intelligence, ensuring every initiative is data-driven and primed for success in today’s competitive digital landscape.

My Project Portfolio

I work on diverse data-driven projects, including web scraping, data collection, cleaning, and analysis; deploying predictive machine learning models; data visualization; and automating data processes. I leverage a variety of tools like Python, R, SQL, MySQL, Power BI, Excel, and more.

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Loan Default Prediction System

Financial institutions often struggle with assessing loan applicants' creditworthiness, hindering their ability to manage risk and minimize defaults. Traditional credit evaluation methods may overlook complex financial behaviors, leading to potential losses. I built a machine-learning application to address this challenge and enhance loan approval processes and decision-making. I developed a predictive model that assesses loan default risk based on applicant data, helping institutions improve lending decisions, reduce defaults, and boost portfolio performance. I performed detailed data cleaning and exploration and trained five classifier models—Decision Tree, Random Forest, XGBoost, AdaBoost, and LightGBM—with LightGBM achieving an impressive 99% accuracy. I created a complete pipeline covering data ingestion, transformation, training, and prediction. Watch the demo video for a 10-minute detailed demonstration now.

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Employee Turnover Regression Analysis

As a Data Analyst and Report Writer, I led a comprehensive project to uncover key drivers of employee turnover. I initiated the process by cleaning the dataset by renaming columns, eliminating duplicates, and handling missing values, ensuring data integrity. Through rigorous exploratory data analysis, I discovered significant correlations between employee satisfaction, project involvement, and salary levels, which were closely linked to employee exits. I then segmented the data into 75% training and 25% testing sets and developed multiple predictive models, including Logistic Regression, Decision Tree, and Random Forest. XGBoost was the best model, achieving outstanding F1, recall, precision, accuracy, and AUC scores. My findings led to actionable business recommendations such as reducing working hours, enhancing training programs, and optimizing salary structures and retention.

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Road Accidents Analysis

In this project, I served as the Data Analyst and Report Writer, utilizing advanced Excel, Python, and SQL to clean and analyze road accident data. The objective was to create a responsive dashboard that addressed key inquiries: total casualties, casualties by transport type, casualty severity percentages, monthly casualty trends, and casualties segmented by road type and surface. Leveraging Python for data cleaning and exploration, SQL for data retrieval, and Excel for final visualization, I synthesized these findings into an interactive dashboard. This approach enabled stakeholders to identify patterns, assess risk factors, and further make data-driven decisions for road safety improvements.

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Web Scraping and Automation

I served as the data mining and cleaning specialist, focusing on extracting essential details about PlayStation 5 listings from an e-commerce website. The client requested a compiled list of available consoles, their prices, ratings, and direct links for convenient viewing. Utilizing Python and web scraping libraries, I gathered, transformed, and cleaned the data, then exported it to Google Sheets. To streamline operations, I automated the entire process and integrated a database system for secure data storage and future reference. My deliverables included the functional code, and comprehensive documentation for seamless deployment and usage.

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Sales Analysis

In my role as a Marketing/Sales Data Analyst, I used Power BI to conduct a comprehensive sales analysis for a client seeking to optimize their product performance, regional coverage, and overall business strategy. The project involved cleaning and organizing extensive sales data, identifying monthly trends, and examining daily order and shipping quantities. Leveraging statistical methods and advanced data visualization techniques, I uncovered patterns and insights highlighting the client’s top- and bottom-performing products, as well as high-potential regions and cities. Through interactive dashboards and detailed reports, I provided actionable recommendations, enabling data-driven decisions that increased sales efficiency and profitability. My approach allowed the organization to track performance indicators, refine marketing campaigns, and foster growth.

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Analysis is Life

Always Leveling Up: I relentlessly embrace upskilling to master new tools and stay ahead of the curve.

Analysis
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AWS Cloud Computing
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Deep Learning
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Data & Process Automation
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Google Analytics 4
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Digital Marketing
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Google Ads
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Contact Me

I Would Love to Hear from You

 

Feel free to reach out via email or LinkedIn messages. I’m available Monday through Saturday and ready to discuss your project needs. I look forward to connecting and exploring how my data-driven solutions can empower your business or organization.

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Send a message and I'll get back as soon as possible

© 2025 David_the_Analyst